For the last four years, I’ve run the most popular blog about the Nintendo 3DS. The blog is past its prime — half-abandoning it for nine months while backpacking around the world isn’t a great marketing strategy — but it’s how I’ve made a living since the age of 20.
If you want the vanity metrics, here’s a few of them:
- At its peak, the site averaged 27,214 visits per day.
- For a long time, the blog was ranked #3 in Google for “nintendo 3ds”.
- The associated YouTube channel has 31,323,239 views.
There’s other metrics I could share but that’s not the point of the post. We’re here to wonder, how can you make a living by writing about video games?
Because while I’ve had a lovely time over the last few years, I’ll eventually move on and I figured it’d be useful to share some things I’ve learned along the way. I have no need to hold back so this is pretty much everything I know.